By Steve Hoag

why business should invest in a custom website

A custom website is the way to go if your business wants a professional and unique online presence. Many people think that custom websites are extremely expensive, but this isn’t necessarily true. There are a number of affordable solutions out there. So why should you invest in a custom solution?

Custom websites offer a unique online presence.

Branding is all about carving out a niche for your company. Having a generic template design isn’t the best way to go about creating a unique online presence for your company. Custom websites allow you to work with a designer to design every single aspect of your website so that it matches your business vision. It’s a great feeling to know that your site is completely differentiated from any other business on the Internet.                                                                       

Custom websites are scalable.

Another benefit of a custom website solution is that many of them are scalable. That means they can grow with your business needs so you don’t need to invest in a new solution. Investing in a custom website now means saving time and money later on. You won’t have to worry about searching for a brand new product, or deal with migrating services, features, and content.

Custom websites offer extensive feature customization.

One of the biggest draws of a custom website is its customization capabilities. If you need a custom feature or widget, a developer can make it for you. You can add custom e-commerce storefronts, social media stores, news feeds, forms, blogs, showcases and many other cool additions. The only limits are your imagination and budget.

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Wednesday, December 18, 2013 10:07:00 PM Categories: B2B B2C enterprise SMB web development website