Search Engine Optimization is a critical component of any online marketing strategy. It’s so important for building online exposure and recognition that ignoring it can cost your company thousands of dollars in lost sales. That’s why it’s important to keep a tab on new developments like:
SEO and content marketing gradually becoming synonymous.
Content marketing and SEO are so deeply intertwined that it’s becoming harder to run a successful SEO program without utilizing great content. 2013 was the year content marketing became a buzz word and growing trend. 2014 is the year it becomes a mandatory part of every SEO program.
Social media growing increasingly important for SEO.
People are just uncovering the tip of the iceberg when it comes to how useful social media can be to SEO. Social media is already demonstrating how reliable it can be as a source of traffic and brand awareness. As search engines become more intelligent, they will begin to take a harder look at the impact of social media when ranking websites.
Mobile optimization becomes mandatory.
Over half of Americans own smartphones, and a third of them use tablets at this point. Optimizing your website for mobile users is essentially a must-have now for most businesses. Google’s Hummingbird updates will reward you for implementing a mobile strategy. That also means you will be on the outside looking in if you decide to ignore this growing market segment. A responsive design will go a long way for ensuring that your website stays at the top of rankings and in front of your customers!