By Steve Hoag

web design trends

We are in the last third of 2013, and web design is still evolving at an incredible pace. If you don’t believe me, go use the Internet time machine and see for yourself! Websites are constantly changing to adapt to changing norms and new trends. Check out these three web design trends that you need to know about!

A Minimalist Approach and Lots of White Space

The idea of having white space has been around for a while, however it has morphed recently.  White space is used to draw attention to your primary content, but a lot of people have the misconception that this space HAS to be white. It doesn’t. As long as it contrasts well with your font color scheme you will be ok. Black or 'empty space' is the new white space for a lot of companies. Also, white space goes hand in hand with a minimalist approach. Lots of big companies have championed this, most notably Apple and Google. Minimalism makes your website look clean, crisp and uncluttered. Basically the opposite of a Japanese subway train during rush hour.

Huge Photography Backgrounds

This has been an up and coming trend that seems to be staying here for the long run. It tends to be more popular among creative/artsy type businesses like marketing, fashion, and other design firms. Here are some examples. Much like Communism, this style of design is not for everyone. You need to make sure your content meshes well with the background. On the other hand, if you are using a lot of landing pages, this can be an awesome option!

Infinite Scrolling

Infinite scrolling is a truly unique feature that is becoming very popular on social media sites like Pinterest and Twitter. It is used best for sites with dynamic content and constantly changing information. It doesn’t work well for blog sites that need to have individual pages for navigation. Another cool feature of infinite scrolling is that it does a nice job of eliminating page loads, which can create a more seamless user experience. Here are some examples to check out!

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Wednesday, September 18, 2013 6:27:00 PM Categories: B2B enterprise SMB social media web design web trends website


Friday, October 4, 2013 7:07:14 PM

For sure! The only reason I didn't include that in this article was because I wrote one earlier that had responsive design in it. But yes, I totally agree. Responsive design is practically a must have now.

Thursday, September 19, 2013 12:58:26 AM
Deepak Verma
View User Profile for Deepak Verma

What about responsive layouts (websites that can be viewed correctly on all the devices like mobiles, tablets etc.) ?

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