The content is unique to the URL (many search engines discount duplicated content)

 Content loads in HTML and not java or other code

 Page is included in an RSS feed

 Robots.txt does not block the web crawlers

 Title – 75 characters (with spaces)

 URL – 90 characters

 Meta description < 160 characters

 URL is included in sites XML file

 Do you use 301 redirects from old content/pages to new pages

 Does the host server does not restrict search crawler IPs

 Does the page loads in less than 3 seconds

 Is the pages are multi-device ready.

 Is the page social network ready -including the appropriate social media icons and links

 If unavailable, is a status 503 code is returned by the server

 Is there an overall topic for each page and determine the associated key word search phrases associated with that page?

 Do you have a call to action button on the page, such as a ‘subscribe’ button?

 Have you used headlines and subheads prior to each paragraph, making sure you’ve used H1 and H2 tags?

 Have you tried to use your key word phrase in the URL of the site?

 Are your primary key words found in the copy at least twice?

 Do your images should have descriptive, key word alt attributes?

 Do you have a blog?

 Have you used alt tags on all images on your site

 Have the images on the page been optimized for the web?

 Is there unnecessary code on the site?

 Have the graphics on the page been optimized for the web?

 Do you limit administrative access to your site?

 How secure are your passwords?  Do you follow best practices?

 Do you update your passwords frequently?

 If you are using a hosting provider, what kind of server security are they providing?

 Is there an overall topic for each page and determine the associated key word search phrases associated with that page?

 Have you researched and used your key words and phrases in headlines and subheads?

 Have you used headlines and subheads prior to each paragraph, making sure you’ve used H1 and H2 tags?

 Try to use your key word phrase in the URL of the site

 Are your primary key words found in the copy at least twice?

 Do your images should have descriptive, key word alt attributes?

 Are there links to your relevant social media accounts on the page?

 Are you using social networking sites to promote your product or service?

 Are all of the links to your social networking sites active and working?

 Are your social media accounts up to date?

 Is your or your company information complete on the social media account?  Does it provide links to your    site and does it provide your contact information?

 Do you have a contact method of some kind on the page, such as a phone number, email address or form?

 If you offer chat support, how quickly do support staff respond to customers?

 Do you offer a toll free number?

 How long does it take for a current or new customer to receive a response?

 Is the information is presented in an easy to find, easy to use format?

 Does the page use great design that accurately reflects your brand?

 Is the page is easy to scan, and are key elements highlighted?

 Is the content and the navigation easy to understand?

 Does design look polished?  Does it represent your brand?

 Is the page responsive?

 Does the page have a search function?

 Is there a link to the site map on the page, such as in the footer?

 Are there broken links on the page?