importance of linkedin for your business

If you’re looking to be able to increase your online business, one resource that small business retailers may not be considering is LinkedIn.  
LinkedIn now boasts over 200 million registered users in over 200 countries around the world.  Currently, there are more than three million companies with LinkedIn pages, and indications show that professionals are signing up at a rate of approximately two new members per second.
LinkedIn is the world’s largest professional social network.  

So how can you benefit?

Reach.    Chances are many of your employees are posting their profiles on LinkedIn.  If you have a profile on Linked In, everyone that connects with you may potentially click on your company name to find out more.  
It’s important to take advantage of this by building a company page on LinkedIn.
If you’re unsure of how to build a company page on LinkedIn, click here

Awareness.  Within LinkedIn, there is a section to talk about specific products and services that you provide.  LinkedIn allows you to add several products with pictures and descriptions, to highlight everything that you offer.

Optimize.  By creating a LinkedIn company page, you’ll increase the visibility of your company.  If you post jobs, the results will appear within your expanded LinkedIn network.

LinkedIn has its’ own search engine for finding jobs.  By having a LinkedIn company page, you’ll greatly increase your visibility on the web.  Plus, you can potentially find your next great employee.

Users can easily land on your page through LinkedIn.  Every employee has the opportunity to promote your company – use this to your advantage!

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Posted by Tuesday, February 3, 2015 4:52:00 PM Categories: B2B B2C SMB social media social media marketing