Inbound marketing is taking off in a huge way. And it’s in it for the long haul. Digital marketers and users alike are falling head over heels for this approach. So why is it here to stay, and not another passing fad? Read on!
Low costs and high incentives for users create high engagement for marketers.
People love free things. Inbound marketing is all about providing free, high quality content to empower users. The user is only spending a few minutes of their time to acquire great information. The biggest hurdle for most users is filling out a simple opt in form on a landing page. Thanks to the very low end-user cost and the fact that users WANT this content, inbound marketing campaigns can generate a great deal of engagement. There are also extra incentives that can be added in like coupons or free sample for sharing/liking etc. Consumers aren’t dumb. They know a good deal when they see one, which is why inbound marketing is exploding in popularity right now.
There’s one thing that every marketing team wants: actionable data. Inbound marketing is great for this thanks to the use of forms and analytics that help provide actionable data. Marketers can quickly gain access to a variety of KPI’s, and in some cases using only free tools.
Synergizes with other (free) technologies like social media.
Marketers love free things just as much as consumers. As I pointed out earlier, there are a ton of free tools and technologies that inbound marketing synergizes with. You don’t have to purchase a fancy analytics package right off the bat. You can use tools like MailChimp, bit.ly, Google Analytics, and more to start a bootstrap marketing campaign. Not to mention that social media is absolutely free, and is arguably the most important inbound marketing tool there is. Inbound marketing is one of the most cost-effective business decisions you will ever make. This sort of marketing strategy is not just for the big brands. ANY business can take advantage of it thanks to its high budget flexibility and synergistic qualities.