twitter marketing strategiesFinding success on Twitter for small businesses can often be a challenge. It can be a long, hard slog. It’s not as simple as setting up a Twitter handle and watching the sales roll in. You see; success on social media takes time and dedication1.

Even though 73% of US internet users actively use social media2, according to USA Today, 61% of small businesses aren’t seeing a return on their social media marketing efforts3.

In order to gain a following and translate your online relationships into leads and sales, you need to encourage engagement. You need to be seen and heard. There’s research suggesting that, for beginners on Twitter, the optimum number of tweets to post per day is around three-to-five and, for businesses, you should aim for 10.

But what if you don’t have the time? What if you don’t have the budget to recruit a dedicated social media resource? How can you maximize the time you spend on Twitter?

Maximizing Your Twitter Time

There are a number of tools and pieces of software that can help you manage your Twitter activity and save you time, such as:

  • Hootsuite5
  • Tweetdeck6
  • Tweetadder7
  • Buffer8

With each of these, you can set and schedule posts and tweets in the morning and the software will send your tweets at set periods throughout the day. This leaves you to focus on the rest of your business and reduce your overall Twitter time investment.

How to Find Things to Tweet About?

If you’re aiming for 10 tweets per day, then how do you find things to tweet about? Researching and sifting though content can take hours out of your day.

You can try some of the following ideas in order to have content sent to you, rather than you spending time searching for it. You can try:

  • Following industry blogs through an RSS reader like Feedly9
  • Use content curation websites - depending on your industry there’ll be websites that gather content from around the web and post them all in one place
  • Follow other relevant people or brands on Twitter
  • Use other social networks like Facebook, LinkedIn and Pinterest and follow relevant people and brands

Using content curation sites and RSS feeders can save you some researching time, but still, how do you find the time to read everything you research?

Should I Read Everything I Share?

Honestly? No.

A study conducted by Chartbeat10 found “no correlation between the social sharing of articles and people actually reading”11. So people will share an article simply if it has a catchy headline, without even reading it.

That makes sense. Think about the amount of articles some people or brands on share on Twitter. If you share 10 articles per day and read them all at 5 minutes per read, you’d end up spending almost an hour each day reading. Although, we’d always recommend checking that the body of the article delivers on the headline’s promise, you don’t need to spend all of your time reading.

Bonus Tip: You can tweet articles that you like the sound of straight from the search results pages on Google. Simply right-click on the link, head to Services, then Tweet:

Every Second Counts

On their own, these tools and tips won’t revolutionize your Twitter strategy, but they will certainly help you free up research and posting time. If you use these to shave off 5 minutes here and 10 minutes there, you’ll have more time to focus on more important matters, like building relationships, listening to your customer’s problems and solving them.

References

1 http://www.forbes.com/sites/meghancasserly/2013/04/17/why-small-businesses-are-losing-on-social-media/

2 http://www.miamiherald.com/2014/01/26/3891535/tweet-success-small-businesses.html

3 http://www.usatoday.com/story/money/personalfinance/2013/04/16/small-business--social-media-facebook/2075123/

4 http://todaymade.com/blog/how-often-should-i-tweet/

5 https://hootsuite.com/

6 https://tweetdeck.twitter.com

7 http://tweetadder.com

8 https://bufferapp.com/

9 http://feedly.com/

10 http://www.theverge.com/2014/2/14/5411934/youre-not-going-to-read-this

11 https://twitter.com/arctictony/status/430008055263408128

View User Profile for
Posted by Sunday, August 24, 2014 8:50:00 PM