Hands up all those who love filling out long registration forms, verifying email addresses, entering credit card information and creating yet another password, just so that you can order something online?
I didn’t think so. And guess what, neither do your customers! So why put them through it?
There are many barriers that exist in the ecommerce sphere that cause people to abandon their shopping carts and head for the exit cross in their browsers. Among the big hitters: forcing customers to register to your site before checking out.
One way to tackle this is to introduce a Guest checkout facility, which we wrote about previously. Another way to sidestep this hurdle and reduce shopping cart abandonment rates is to offer the facility for your users to log in via their social network of choice.
Introducing Social Logins
You’ve probably seen this before when you’re shopping online where, instead of having to actually register to a site, you can sign in using Twitter, Facebook, Google, LinkedIn and the like.
So how can something as simple as allowing users to log into your site through the use of their social media credentials lead to an actual increase in sales?
54% of those who currently log in through social logins online do so to avoid registration forms and 58% (which must include some of the same people otherwise these stats don’t make any sense!) do so to prevent having to create yet another username and password. With 50% of consumers being unable to complete a transaction at some point due to forgetting their password, why should we put people through this torture when they would, quite clearly, rather not?
Through using social logins, users can log in using a username and password that they know and are familiar with, making it easier, safer and far more convenient.
Chances are, users trust their social networks more than they trust you. They use their social networking site/s of choice daily and are more familiar with those brands than some of their family members. They’ll be more comfortable signing into websites with their social logins so take advantage of this trust in order to increase the trust levels with your brand.
Having to verify a registration via email breaks the user journey. Even just waiting for the email to come through can be enough to put users off, get distracted and abandon. By using social logins, we can remove the email verification step because the email has already been verified by the social network. This means we can streamline the user journey, remove obstacles and reduce the opportunities to abandon.
Through using social logins, you can access potential customer’s social information such as interests, activities and friends, and use this to improve and personalize the shopping experience.
If you can personalize your offering, you’ll increase your sales. It’s as simple as that. Personalized services mean relevant services and relevance is all your users care about.
When you design and build your website with Fast Track, we can integrate social login into your website or ecommerce store and help you increase your sales and conversions. Get in touch with us today and we’ll be happy to help.