By Steve Hoag

custom website promote business success

A custom website is essentially a must-have today. The benefits it provides for businesses are profound when the website is properly designed/developed. So how does a custom website promote business success? Read on!

Unique brand presence

Arguably the most important advantage of a custom website is that it provides a unique brand presence for any company. You don’t have to worry about anyone else’s website looking exactly like yours. Custom websites allow you to leverage unique layouts, color schemes, and branding that can truly transform consumer perception.

Websites are the new brick and mortar storefront

Company websites are steadily becoming the first interaction consumers have with businesses. Long gone are the days that prospective customers had to travel to a shop to take a look at your wares. Nowadays all they need is an internet connection to decide to buy or not. That is why it is important to create a great first impression. Custom websites blow everything else out of the water when it comes to impressing customers online because of the endless design possibilities they offer.

Scalable solutions

Depending on the type of content management system you use, a custom website can offer a long term solution that is hard to match. A scalable solution brings a ton of benefits to businesses. For instance, you won’t need to invest in a new option as your website needs grow. Adding more features and pages is simple as long as the solution you pick has enough flexibility. By investing in a scalable custom website you free up more money in the long term to use in other areas.

Custom functionality

Another awesome benefit of a custom website is that you can add custom features and modules to support core business functions and your online presence. Having options like implementing custom e-commerce store fronts, blogs, forms etc, can catapult your online presence to a whole new level. Your chances of wowing a customer are much higher when you have a custom website that leverages the newest technologies and features.

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Thursday, October 31, 2013 9:11:00 PM Categories: B2B enterprise SMB web design web development website