Web design has changed a lot over the years, but it is surprising how many businesses make the same mistakes over and over again. The good news is you can learn from their mistakes and not repeat them! Let them drive away potential customers, while you laugh all the way to the bank. Here are a few things to avoid:
Not adhering to the Martian Man rule
If a man from Mars saw your website would they be able to tell what it was about in four seconds? For many websites, the answer is no. Your website should effectively communicate what your company does/sells/is all about quickly and concisely. Use appropriate images, taglines, and titles to do this. Keep it concise.
Having pages that are too ‘busy’
Do you remember that thing called MySpace? If you do, then you will recall how there were thousands of things you could add to your profile to customize its look. Some people thought this meant they had to use every single widget, and made their profile look like a collage of neon colors, sounds, and ridiculous images. Your website needs to be the opposite of this. Sometime a simple, minimalist approach is best. It’s actually en vogue now. You don’t want to distract users from the core content they should be paying attention to. Avoid a clutter, auto-playing music, among other things and you should be fine.
Failing to make navigation intuitive
A user should be able to get from point A to point B quickly and intuitively. Don’t make getting to an important section a cumbersome process for a user. Keep your navigation simple, intuitive, and prominent in your website. Use tabs for the most important sections, and avoid including unnecessary links or buttons.
Opening new browser windows
Pop-ups aren’t fun for anyone. They are distracting, and impede you from surfing the web easily. Some designers think that pop ups are alright because they keep the user on your site longer. That’s like saying it’s okay to for a restaurant to take 30 minutes to process your bill because they want you to order more food. If anything it’s going to drive business away. Avoid using pop ups at all cost on your business website!
Not answering users’ questions
This mistake ties back to the Martian Man rule. Every user should be able to tell what your business does right off the bat. They also need to have any questions regarding your business answered easily. Making important information readily available is key. Including things like an About Us, Contact Us, FAQ, and Blog sections are great for providing users with all the answers they need. A well-informed visitor is much more likely to seriously consider your company when making a purchase.