By Steve Hoag

Custom Design vs Template Design

Creating a new website is one of the more exciting projects a business can take. It’s a chance to take a brand new approach to your online presence. That being said, it is important to understand whether you require a custom design or would be better served with a pre-made template. Both have their advantages and can be the right choice depending on the situation.

Custom Design Advantages

Unique Design

One of the most prominent advantages of paying for a custom design is that your website will truly be unique. Other sites may have similar elements, but there will be nothing out there that looks like your site. This is great from a branding and general marketing standpoint. Of course, having a custom design means your website will be considerably more expensive.

Search Engine Friendly

Custom designs usually mean you will be hiring a designer to work on the project. An advantage of this is that they will be following best practices and designing your site with things like SEO in mind. Designing a website from the ground up with SEO in mind will help you to boost your online exposure much more quickly than with templates.

Custom made for your needs

A custom design is the way to go if you need things like custom graphics, media, and widgets on your site. Also, good custom designs were made with your business’ vision and branding in mind. They will evoke the main brand associations you want to create. Templates were made with a general idea of this is good for photography, or this is awesome for a small business. They don’t tailor themselves to every customer to the same level that custom designs do.


Successful companies grow like people do as they get older. They get smarter, stronger, and sometimes fatter. If you envision your site needing to grow with your company, then you need to go the custom route. Just like that trusty pair of high school gym shorts, a well-designed custom site is flexible enough for your company’s needs at every stage.

Website Templates

Budget friendly

Template based website designs are your wallet’s best friend. They won’t burn a large hole in it, especially when compared to custom designs. Some content management systems like Joomla offer a variety of free template to use, with options to purchase more advanced ones.

Shorter turnaround time

Website templates don’t require a designer to have to create a brand new design. This means all that needs to be done is to upload the new source code to the backend of your website. Also, custom designs usually require multiple revisions before the final product is delivered. Each revision costs more time and money. With templates, what you see is what you get. That makes for a much shorter turnaround time, which is nice if you need a website very quickly.


Website templates are usually made more novice-friendly than custom designs. They tend to be much simpler and easy to understand because of having fewer moving parts. Template are also typically used in some of the more popular content management system options like WordPress. These products combine the simplicity of a web template with the ease of use of their content management systems to help smooth the learning curve.

Once it comes down to it, the difference between custom and template based design are pretty stark. If you need a truly unique presence, are willing to spend more time/money, and want a solution that can grow with your business then you need a custom design. On the other hand, choose a template design if you only require an affordable, simple, quickly delivered solution.

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Monday, August 19, 2013 7:49:00 PM Categories: B2B enterprise SEO SMB web design web development website