Blogging isn’t just for teenagers who want a virtual diary anymore. It’s mainstream now, which means everyone is getting in on the action. Blogs are being used in a ton of ways today like showcases, developer notes, news editorials, etc. Companies are paying more and more attention to blogging because of what it can mean for online business, especially in the B2B market. For instance:

Blogs help to increase search engine rankings.

SEO is a huge part of any online marketing effort, and blogging is a great way of improving search engine rankings. Having dozens of articles with keywords, and linking to them from social media networks can help significantly. Not to mention doing guest blog posts on other reputable sites to link back to your company website. A strong SEO program is one of the best marketing tools, and a solid blogging presence will help to facilitate this.

Blogs are a low cost, easy to share method of attracting attention and traffic.

Running a blog is very affordable compared to other marketing initiatives. It is also highly effective when done right. Blog content is so easy to share and build traffic with, it’s ridiculous. Focus on writing content that your audience enjoys, and be persistent in sharing it on social media. People love free content, and social media is the best way of reaching a ton of users quickly. Traffic building doesn’t happen overnight, so define your sharing process and stick to it.

Blogs help to improve thought leadership.

Another benefit of blogging is that it can improve brand equity and credibility online. Blogging is a great way of showing off what you know and do. A strong blog presence can make a small company seem much larger than it is. For instance, if people see you constantly sharing quality content about digital marketing, they will be more likely to come to you when they need marketing help or want to acquire your services. An ounce of perception is worth a pound of performance!