What is online marketing?
With about two billion websites on the Internet and competition for top listings, attracting customers to your site can be challenging. Establishing an online identity has become an essential part of small-medium businesses’ marketing strategy
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in search results list, the more visitors it will receive from the search engine's users. SEO targets different kinds of search, including searching for images, videos, news and more.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
To ensure your site ranks as high as possible, and thereby ensuring search prominence, Fast Track offers a variety of service levels:
a. Website Management Subscription Services
Our monthly website management subscription services offers SEO support as part of theProfessional and Enterprise packages. With this package, access Fast Track's support team via email, voice or chat with questions on SEO, social media marketing, site management and more. This, combined with the other services used, is limited to the total number of hours available for use indicated at the bottom of the chart.
Prices start at $99.
b. SEO Subscription Services
Fast Track offers specific SEO subscription services, including:
Onsite Analysis
Fast Track reviews your site’s existing content, performance, and usability. In this process, our SEO experts will analyze the content, identify areas which could be improved in order to raise traffic, make recommendations to content and/or code changes, as well as other issues that may affect the site’s performance.
Keyword Research & Analysis
This service includes research on your competitor’s on-page and off-page key word research to determine how well you're site is performing. We also identify key competitive search phrases to assist in building your niche. This research helps to develop key phrases preference and reach your audience.
On-page Optimization
Search engines continually produce relevant results to their users. By employing specific guidelines, they crawl to their huge databases of sites to identify the web pages that are most relevant to the searcher’s key phrases.
In content optimization, we check your site’s content and enhance keyword density. Since a sitemap is a road map of your site, we ensure that the site map is search engine friendly. Finally, as search engine spiders prefer W3C standard guidelines, HTML coding validation and correction are taken into account.
Off-page Optimization
Increasing the amount of quality, inbound links to your site helps it to appear more important and relevant to the search engines, resulting in a higher PageRank (PR) and higher keyword positions. As Google gives this a high relevance in their ranking algorithm, our team can help increase the link popularity of your website through content creation, article submission, directory submission, local listings (if preferred) and cross-linking.
Site Maintenance
As search engines update their ranking algorithms from time to time, it is recommended that a measurable amount of SEO effort will still need to be done to maintain the momentum and your site’s ranking and performance.
To maximize your SEO success, it is essential that there is ongoing work being done to keep the website fresh and at the top of the search results. Fast Track offers the following ongoing SEO packages.
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SEO Strategies
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Basic Package
(1 Keyword)
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Small Business Package
(5 Keywords)
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Advanced
SEO Package
(7 Keywords)
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Enterprise SEO Package
(10 Keywords)
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Remarks/Limitations
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Keyword Research & Analysis
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X
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X
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X |
X
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On-site Analysis
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X
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X
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X
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X
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On-page Optimization
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Header Tags Optimization
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X
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X
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X
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X
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Meta Tags Optimization
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X
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X
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X
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X
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ALT Tags Optimization
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X
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X
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X
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X
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Google Analytics Installation
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X
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X
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X
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Sitemap Installation
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X
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X
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X
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Off-page Optimization
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Search Engine Submission
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X
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X
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X
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X
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Directory Submission
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X
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X
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X
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X
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Social Bookmarking
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X
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X
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X
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X
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Article Submission
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X
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X
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X
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X
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Content writing not included. Separate bill if required at $30/article.
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Sitemap Submission
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X
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X
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X
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Blog Commenting
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X
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X
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X
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Forum Posting
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X
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X
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X
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Press Releases
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X
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X
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Content Sharing
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X
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X
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Blog Directory Submission
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X
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X
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RSS Feed Distribution
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X
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Video Distributions
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X
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Video material not included. Separate bill if required.
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Reports
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Monthly Progress Report
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X
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X
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X
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X
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Weekly Analytics & Keyword Status
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X
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X
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X
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X
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Biweekly SEO Update
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X
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X
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Hours (monthly)
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10 hrs
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30 hrs
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55 hrs
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80 hrs
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Monthly Rate
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$200/month
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$600/month
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$1,100/month
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$1,600/month
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