One of the fastest growing web trends this side of responsive design are pageless websites. This term is already being thrown around a lot in web design circles, but many end-users have yet to hear about it. We here at Fast Track want every business owner to be in the loop when it comes to new and exciting trends. Read on to know everything you need to know about pageless design and what it could mean for your business!
Pageless design is about creating a compelling story for consumers
Web design has followed the status quo of imitating print design for many years. While this is a great approach for large enterprises, pageless design is better suited for small to medium sized companies that need to create a compelling story for customers. Rather than having the site sub-divided into multiple pages, the entire website is on one page that follows a story line. For example:
As the user scrolls down they learn more and more about the important components of the business. Chapter 1 can be the main landing page, with a large image depicting the product, and subsequent chapters are important features, the business process, reviews, etc. It’s great for quickly introducing the main selling points of a brand and its products. Some great examples can be found here.
After looking at those example, you may be asking yourself “Those look cool, but why should I invest in pageless design?” Well, pageless design has a lot of benefits thanks to its simple and visual approach:
It’s seamless and easy to digest.
Users don’t have to dive through multiple page to find important information. It’s all there on one page, and presented in a way that’s very easy to understand.
It presents content in a stimulating way for all types of learners.
By using a combination of visceral images and concise text, pageless design gets all of the important aspects of your brand communicated to different types of learners.
It has higher conversion rates.
There would be little to no reason to switch to pageless design if it didn’t present business advantages. At the end of the day, business is about securing more leads and sales. With this approach there are decreased bounce rates because it is so intuitive that users don’t get confused. Lower bounce rates mean more time spent on the website for users to immerse themselves in your business. Ultimately, pageless design helps to improve conversion rates over traditional print design, meaning more money in your pocket.
Pageless design is mobile and social media friendly
Another great benefit of pageless design is that it looks great on any type of device. In today’s Internet that is important because of the variety of ways users are accessing website. It is also very social media friendly, because of the way that it allows users to share the site. With traditional websites, users would have to pick which particular page to share, but this approach simplifies the entire decision making process.
Pageless design can be more affordable
A custom website can be extremely expensive. Pageless websites can be made at a much more affordable price point than many other options. Many can be purchased for less than $5000 dollars. O at the end of the day the pageless design equation looks like this:
Pageless design: More conversions + More affordable website = More profit