8 Reasons Why Pageless Design Can Save You Time and Money and Increase Sales 

Here are the reasons why you should choose pageless design for your website

Among the web design trends that we saw coming in the past couple of years is pageless design. It fully utilizes its digital platform and creates a unique and enjoyable user experience that is intuitive, appealing, and with lots of options.

If you're at the brink of deciding on whether to use pageless design for your website, here are several reasons to do so:

(1) Motivates customers through storytelling

It's been said that storytelling is the best form for delivering one's message. Stories can inspire and motivate people to take action. A pageless format allows you and your design team to control the order of information that's being presented to website visitors. Since pageless web design uses a 'linear format', it helps in crafting the story while also delivering experience that's impossible to achieve using multi-page website structure.

(2) Improves user experience

Intuitive and simple navigation of a pageless design are achieved through scrolling. This eliminates the confusion and distraction that may cause your visitors to overlook the most important sections of your website content.

If you look at today's computers and mobile devices, they all have the scrolling capability which can help many users adapt to the technology. The smarter interfaces and simple navigation encourages visitors to continue perusing these sites, and eventually take action.

(3) Increases conversion rates

Generating new leads, growing your online community, and increasing sales are every website's objectives. A pageless website can help you achieve these goals, thanks to its simple and uncomplicated design that's coupled with compelling story and instinctive interactions among site visitors.

(4) Creates device uniformity

Scrolling your website on a mobile device or desktop doesn't have to be different in terms of user experience. Visitors can easily navigate using any device without the unnecessary constraints of dropdown menus and numerous clicks on page links. Best of all, it's cost-effective since you'll only need one design for both mobile and desktop.

(5) Decreases bounce rate and promotes sharing

The lack of complexity and distractions are just two of the main reasons why website visitors stay for a longer period of time. With a pageless design, your visitors can enjoy and focus on your storytelling.

Sharing your website's story is better than just sharing a particular page. This helps drive your visitors into an effective sales funnel organically.

(6) Enables faster, easier, and more effective iteration

Dealing a single page based on visitors' feedback and analytics makes it easier, faster and effective. You'd only have to tweak specific interactions in order to improve and make them more satisfying to your visitors.

(7) You save time and money

As mentioned earlier, it's more cost-effective to have a pageless website especially if you're developing one that's compatible with all types of devices. Traditional websites take a lot of time and tens of thousands of dollars to develop. You'll not only get a visually appealing website, but also one that actually gives you the best results.

(8) Use of interactive elements

Parallax scrolling, animations, videos and sliders are ideal features that make pageless websites more visually appealing. These features also initiate user-generated interactivity throughout your website.

As a business owner, you'd want a website that goes along with the ever-changing development and design objective. It needs to fulfill the primary goal of providing great user experience in order for visitors stay within the sales funnel, while sharing your site and returning for more.

Need a pageless web design for your own business website? Fast Track can help your business achieve one of today's web design trends. The first step is to contact us today.

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Posted by Sunday, May 24, 2015 10:31:00 PM Categories: B2B B2C landing pages SMB web design web development web trends website

5 Best Web Analytics Tools for Tracking Your Website's Stats 

These website analytics tools allow you to know these crucial data in order for you to improve your  website.

As a business owner, it is crucial to track the number of people visiting your site each month. By using one or a couple of website analytics tools, you'll be able to know where these people are coming from, they time they spend on each of your site's page, and so on.

You'll also be able to track whether they've engaged via social media. You'll be able to find out if they were able to read a specific post after reading your tweet. You'll also be able to know if they visit your website's products page after seeing your Facebook update with a link on it.

Website analytics tools allow you to know these crucial data in order for you to improve your website, your products or services, and they also aid in website SEO audit.

Marketing and doing business online would be futile without tracking, so now's the time to look for the best web analytics tool if you haven't done so. Here's a short list of the 5 best website analytics tools you can look into:

Google Analytics

Google Analytics is the most widely used free website evaluation tool by online marketers and business owners. It offers so many features which could be overwhelming for a first-time user. It may take time, usually a few hours, if you will peruse your stats.

You can get quite a lot of data including: your audience's age and gender; their geographical locations and primary language; the number of daily visits your website receives; your website's bounce rate; the number of returning visitors; and so on.

If you want to get started with Google Analytics, just sign up here.

Crazy Egg

Crazy Egg is a paid analytics tool that offers a 30-day free trial. It differs from other similar tools as it shows a visual graphic of where people click on your website. You can use this helpful data particularly if you want to determine which of your site's pages will work best for advertisements and promos.

If you wish to try this tool just to see if it fits your business needs, you can sign up for the 30-day free trial.

Qualaroo

Qualaroo is a paid analytics tool that allows you to insert survey questions (for visitors to answer) on pages within your website. This provides you more useful insights that come from real-time feedback. This also lets you give a more personal approach to engaging with your visitors as they continually provide answers to questions that will help improve your business.

Try their 14-day trial here before deciding on the paid plans.

Mouseflow

Mouseflow works like a surveillance camera because you can watch as visitors peruse your website. You can see where their mouse pointer goes as they do so. This may seem creepy, but it's quite helpful since you'll see first-hand your visitors' behavior.

This is a paid tool, but you can get started with a free plan. You can sign up here and get started.

Optimizely

Optimizely is an ideal analytics tool for A/B testing. You can test specific pages on your site and features, and compare them with other design or pages that you have. This tool will identify which version works better. So if you're trying new features on your website and can't decide on which direction to go, this tool can help you out.

You can sign up for a free starter plan and start running your A/B tests right away.

Trying out these best web analytics tools will help you decide on which ones to use in the long term. There's no single tool that can deliver every bit of data you need. Instead, go for complementary analytics tools/apps that will help you meet the demands of your business marketing needs.

If you'd like to try a free website evaluation tool, get in touch with us. Or better yet, click here to get started.

View User Profile for Crista McCandless Crista is a self-proclaimed geek who loves fiction, data analysis, growth hacking and everything Tolkien. At Fast Track, she helps businesses identify areas to improve and grow online with her ninja moves. She manages the digital strategy, including online marketing and search engine optimization. Follow her musings about world domination in Twitter as @crista_mcc.
Posted by Crista McCandless Friday, May 22, 2015 9:40:00 PM Categories: Google Analytics SEO SMB web analytics

15 Essential Factors to Look Into Before Launching a Website 

Here are some of the factors you need to look into prior to launching your business website.

Launching a website for your business is a dream come true. After all the hard work, sweat, and tears that you've put into planning and executing your business, it's only a matter of time that a website is put in place.

With the help of a business website team, it is much easier now to achieve that dream of having a website to gain online presence and audience. Of course, it's more exciting to see the end product and show it to the world. But it's also essential to check the most important elements before letting your customers know. This is the most crucial part of having a website the first time - the inspection will help you see any flaws and have them fixed before making it live.

Here are some of the factors you need to look into prior to launching your business website:

(1) Website content

Depending on the business and audience you have, your content should be able to deliver the message clearly. However, each and every page of your website should be checked before the very first visitor lands on your site.

Ask your friend or colleague to do a second check and make sure it's thorough. While outsourced web development includes checking and corrections of content on your site, it's always best to do a second and third (and even a fourth) check to make sure it's 100% error-free and reader-friendly.

(2) Sitemap

The sitemap.xml file is found in the root directory. This allows search engines to find and properly categorize your website. Your small business website solution can help you find and submit your sitemap to all major search engines.

(3) Meta descriptions

Meta descriptions used to be among the relevant elements of SEO. Nevertheless, these are still very useful especially in providing short overviews of pages on a website. These are the wordings you see on the SERPs when you search for a specific topic and it's just below the bolded page title.

(4) Contact details

Your contact details should be the very first element to check on your website and you can add or update them moving forward. Include in your business' physical address, telephone number, email, Skype ID, and other possible contact info.

(5) Site speed

Online surfers are known to have very short attention spans. This is important to note because if you have a slow website, they will leave immediately.

Ensure that your website is up and loading fast. You can check your site's speed using tools such as Pingdom.

(6) Compatibility across various platforms

Check your website's compatibility across all possible platforms. You'll never know where your site visitors are coming from and what browsers or devices they're using. You can check your site's compatibility using Browsershot which automatically tests different platforms.

(7) Favicon

Favicon is one of the factors that some business owners forget. Remember that this is an element that makes your website memorable as it helps with branding. Tell your business website team to create a customized favicon for your site if you haven't already.

(8) Internal and external links

Check all of your links - both internal and external. It may take a while since this is done manually, but it's worth the effort if you do it now. You don't want those 'dummy' links that most web designers and/or developers forget to check after developing your site offline.

(9) 404 pages

404 pages are often overlooked, but they are quite important especially when a previously existing page becomes inaccessible in the future.

(10) Legal policies

Check the link/s to your legal policies such as terms of services and privacy. Make sure copyrights, company info, and use of cookies are included in the legal pages of your site.

(11) JavaScript independence

Check if your site still works when JavaScript is turned off. For security reasons, many website owners turn it off. However, if you use image sliders, they might not work if the JavaScript is turned off. Also, check for other features and elements on your site that might be directly affected by JavaScript.

(12) RSS feed

If you have a blog on your site, it's best to setup an RSS feed so your visitors can subscribe to your posts. You can place the RSS feed icon together with your social media icons.

(13) Social media sharing capability

Driving more traffic through social media is now the norm. So make sure you regularly have shareable content via social media. You can add Facebook, Twitter, Pinterest, Google+ and other social media buttons. Your small business website solution will be able to incorporate these into your website's HTML or CSS code.

(14) Website functionality

Test and check your website's features once it's transferred from development server and made live. Such settings may affect the file structure and possibly break your website's functionality. Test your site and see if it will break.

(15) Backup

Last but not least, make sure to have a backup of your website. You can save your data in cloud space or any other location just to ensure that you have backup data when your site crashes. You may use tools or plug-ins for automatic backup.

So, are you ready to launch your website? Have you found any errors along the way?

Checking these factors before the launch will help you improve and find out early if ever there's anything wrong with your website. The other key to your success is to have an outsourced web development team to ensure you'll have a fully operational and trouble-free website launch.

If you need to get in touch with a business website team, give us a call or send us an email.

 

 

View User Profile for Shirish Sharma Shirish Sharma is a Project and Account Manager for Fast Track, Seattle, handling multiple Microsoft accounts. Shirish is a proactive, energetic, detail-oriented and versatile technical project manager with more than ten years' experience. He has successfully delivered high-quality Microsoft projects and has vast experience in software development life cycle. He holds a B.E. in Computer Technology from Nagpur University in Nagpur, India and a PG Diploma in Advanced Computing from the CDAC (Infoway Technologies) in Pune, India. Follow Shirish on Twitter as @ShirishTweets.
Posted by Shirish Sharma Wednesday, May 20, 2015 10:25:00 PM Categories: SMB web development website

Why Mobile-Friendly Website Design is Crucial for Small Businesses 

mobile friendly website design for small businesses

The proliferation of mobile devices, such as smartphones and tablets, presents a need for mobile-friendly websites. This need became inevitable a few of years ago when many online businesses delve into mobile marketing strategies (i.e. SMS or text ads) in order to reach new audiences, while retaining the old ones via mobile channels.

For small business owners, it is never too late to develop online presence for both computer and mobile device users. The first step is to choose a small business website solution that can help you build a website with a responsive design. With a responsive design, your viewers can see a good layout of your website whenever they prefer to use a mobile device.

To better understand the current impact of mobile-friendly websites, consider these stats:

In 2011, Microsoft created and published an infographic that shows internet usage via mobile will overtake desktop by 2014.

And according to Google

  • 80% of online searchers leave their homes with their mobile device
  • smartphones are used: 97% at home, 83% on the go, and 78% in shops
  • 70% of mobile searchers are connected with a business
  • 52% of them called the business/service
  • 50% looked up on a map or got directions to that business
  • 66% of mobile searchers visited the business and 48% visited the website
  • 36% of mobile searchers made a purchase

There are many online reports and whitepapers showing stats similar to these. What they all convey is the opportunity to convert mobile searchers into customers. If you haven’t considered how visitors are interacting with your site through their mobile devices, you should.

If you're considering converting your site to be mobile responsive, consider these on four important things:

(1) Ensure you have a mobile-friendly website so your existing customers and prospects can shop your products and services on both desktop and mobile devices.

(2) Find ways to interact and engage with your potential customers, especially during promotional specials.  Keep your customers informed and engaged.

(3) Use mobile-specific tools/features to enhance the customer experience. Since this depends on the type of business and customers you have, think about the best way to get their attention without offending or bothering them.  Typically, companies offer informative articles, tips and other types of content that enhances the life of the consumer rather than selling to them.

(4) Mobile is not about technology. It is about your customers and prospects and how they use their mobile devices in finding and interacting with you. A successful mobile strategy entails getting more (new) customers while also selling more to existing clients.

Why go mobile?

  • It’s easier to immerse customers into your brand if they get the full electronic experience of your company on all devices.  
  • Having a responsive design is good for your site SEO.
  • Quite simply, it gives you more opportunity to sell!

Updating your website to a mobile-friendly format is essential to gain more customers. Most importantly, you have another way to keep the existing customers up-to-date and engaged.

Should you need a website update to make it mobile-friendly, Fast Track is here to help. Contact us today and let's begin this journey.

View User Profile for Shirish Sharma Shirish Sharma is a Project and Account Manager for Fast Track, Seattle, handling multiple Microsoft accounts. Shirish is a proactive, energetic, detail-oriented and versatile technical project manager with more than ten years' experience. He has successfully delivered high-quality Microsoft projects and has vast experience in software development life cycle. He holds a B.E. in Computer Technology from Nagpur University in Nagpur, India and a PG Diploma in Advanced Computing from the CDAC (Infoway Technologies) in Pune, India. Follow Shirish on Twitter as @ShirishTweets.
Posted by Shirish Sharma Monday, May 11, 2015 3:40:00 PM Categories: B2B B2C responsive design SMB web design web trends website

5 Major Reasons to Use Responsive Web Design 

5 major reasons to use responsive design

Having an online presence is essential in business today. However, we live in an era when accessing the internet is as easy as using your phone - whether you’re looking to get in touch with family and friends, to search for products and services, or to make a purchase from our favorite online store - while on the go or having a few minute break from work. This integration of the internet with tech-savvy mobile devices has created a new channel for businesses to capture new sales opportunities.

Responsive web design vs. Mobile template

The term 'responsive design' was originally coined by Ethan Marcotte on this article back in 2010 and it is definitely the most widely used technique in mobile website design. A responsive design requires that the website adapt various screen sizes, regardless of the device that the site is being displayed on.

If you're still using a non-responsive design or you're planning to create a mobile-only website, make sure to consider these reasons to use a responsive web design:

(1) Google recommends it

Google recommends responsive design because it only requires one URL and the same HTML regardless of device, but it can deliver different screen displays based on the device's screen size. This also makes it easier for the search engine to crawl, index, and organize content. A responsive design eliminates the complicated and time-consuming process for both Google and the website owner, allowing you to optimize both your website and mobile user experience.

Therefore, responsive design is also…

(2) Ideal for SEO

Aside from the above-mentioned reasons, responsive websites also perform better and have lower risks of experiencing on-page SEO errors.  

(3) Easier and more efficient

Without having two entities to manage (mobile and website), it is easier and more efficient to manage your SEO, marketing, and content. One good example is incorporating mobile-specific keywords into responsive design, instead of just using them on mobile-specific SEO strategy.

(4) Better user experience

Your site visitors will have more pleasant experience whether they choose to view your site via desktop or on their mobile device.

Consistency is key to providing good user experience since people can now search and view websites on their PCs, smartphones, and tablets. You'd want to capture more online customers via mobile, but it's also important to provide them an 'easy to view' website on their chosen device.

And let's not forget that first impression is crucial as it can make or break the interest of a potential customer. Take for example a potential customer who found your site using his PC, but decides to check later using a smart phone. If your site isn't responsive, what he'll see and experience via mobile can frustrate him. Imagine if this happens to ten people per day! You'll be losing a lot of opportunities.

(5) Social media and blogging can increase mobile traffic

If you're using social media and blogging as part of your inbound marketing efforts, chances are you'll see increase in mobile traffic. In fact, this report states that 55% of social media consumption occurs on a mobile device. So, if you're sharing links to your website content and it’s not mobile-friendly website, you can expect high bounce rates, low conversion rates, and frustrated site visitors.


If you're still using a non-responsive website, now is the best time to change. Power Site can help you achieve a responsive website based on your business needs. Contact us today and let's get started.

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Posted by Tuesday, April 28, 2015 12:23:00 PM Categories: B2B B2C responsive design small business tips SMB web design web trends
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