An enterprise website is one of the most important pieces of any company’s marketing strategy. It’s important to invest enough time and money into your website to make sure it’s implemented well. There are five areas you should focus on to make sure your website design is executed properly. Check them out:
Focus on the fundamentals.
What are the fundamentals? There are a lot of answers out there, but for us it’s delivering a clear message throughout the website. Your message needs to be clear and consistent across content, navigation, visuals etc.
Make sure you can appeal to multiple audiences.
As an enterprise you will have a variety of different audiences looking at your site. You need to make sure your website can cater to every potential customer/partner type. Keep your website’s overall feel in line with what your target segment is looking for. Ensure that your approach can appeal to a wider audience. Don't focus on a small niche that doesn’t reflect your entire customer base. One good way of doing this is by using different tabs for your different audiences. For instance, on our Fast Track website we have small business, designers, and enterprise tabs.
Utilize advanced design solutions.
Your website design needs to be able to seamlessly bring together the different components of an enterprise website. You need to ensure your e-commerce storefront, database/content management systems, and other systems synergize with each other. A clean, unique, and consistent approach that adeptly reflects your brand is important. Also, keep up with the latest advancements and trends in enterprise design approaches. For instance, if your website isn’t responsively designed yet, by all means invest in that!
Focus on maximizing search engine visibility.
Search engines are king on the Internet today. Every enterprise website design needs to be built search engine friendly. Organic search is one of the best ways to get your company in front of your target audience. Invest early in a search engine friendly design to eliminate headaches down the road.
Treat your website like a showcase.
Think of your website as a showcase for all the great things your enterprise provides. Focus on how to bring your value proposition and products to life. Doing this will help to create a website that is vibrant, dynamic, and a sales asset for your company.