The Internet doesn't revolve around computers anymore. Users access the Internet with a variety of devices. This raises a significant problem, because businesses need to ensure everyone can access and display their site properly.
What's the point in having a fancy site if only a handful of people can access it?
Websites are the brick and mortar storefronts for online businesses and need to be kept in tip top shape in order to succeed. One way of doing that is employing responsive design.
The variety of devices with Internet access is only going to increase.
Technology is advancing at an insane rate. Desktops used to be the norm. Now we have laptops, tablets, smartphones, TVs, game consoles, and iPods. And all of them have internet access. Not to mention products like Google Glass are just starting to hit the market.
The variety of devices with internet capabilities is going to continue to grow. There's no slowing down, which means your website needs to adapt to these new technologies to maximize accessibility.
2014 will be the year responsive design becomes a staple in web design.
Responsive design isn't something that is just a fad that only big companies are going to use. It's useful for every business, large or small. More people are using multiple devices to access the internet and this generates demand for responsive design. Not to mention that more design/dev firms are offering responsive design, and portraying it as a must-have feature. There is a lot of push and pull marketing going on with this technology, and online businesses are stuck in the middle.
Not having a responsive design in place will affect your bottom line.
Responsive design is becoming increasingly important to businesses as more people use multiple devices to make purchases online. Ignoring this segment of users will severely limit the effectiveness of e-commerce by reducing accessibility and reach. This will eventually impact the bottom line for many companies as leads and sales are lost. You may have the best product on earth, but it won't matter if the user can't properly access your website to purchase it. Responsive design is all about optimizing website accessibility to maximize sales. Get on the bandwagon while you still can!