A website owner like you can be beset with various problems from day the day your website is up and running. This is because there are technological aspects of your business website that you have to be aware of when managing your online presence. Even though your content and images appeal easily to website visitors, there is a need to know if your business is faring well with competitors and if it is really patronized by many.
As we all know, a website is a huge investment in time, effort and money. Some small business owners hire the best teams to learn how the Internet can bring them good financial status as they know that they are not quite familiar with how several online processes work. These are people who are bent on taking back what they have cashed out the surest way possible.
With processes, we mean there is really an enormous list with which ordinary people are not familiar. So, if you are still trying to find out where you have gone amiss, then, most likely, you have been losing money already. You don’t need to panic. There are easy ways you can use to get your desired business outcome in time which requires effort and patience.
Why evaluating your website saves you time and money?
Website evaluation is the ultimate means of accelerating your online business success as it helps you understand why visitors are either flocking or fleeing your website. Fast Track’s Site Evaluator uses several metrics to evaluate your site’s ability to draw in people. If continually monitored and results are intelligently analyzed, your business is set to receive higher revenues using the shortest possible time.
Without knowing which way your site is going can be devastating to your purse that’s why Site Evaluator was developed to help you with this major issue.
Advantages of Using the Site Evaluator
There are several reasons why this website evaluator can make you save on time and money. It helps your business website the following:
Site Accessibility: There are sites that seem to deprive individuals who have disabilities like auditory or verbal, visual, neurological or cognitive deficiencies; include those who have temporary impediments as well. These people also like to visit websites to learn new technologies that can add to their knowledge. Using W3C and alternative text to create easy navigation would mean no visitor is lost and additional visitors for competing websites can be trimmed down.
Website Performance: A slow loading site drives away possible earning opportunities and creates negative impact on a company’s reputation. Images that are too big and placing unnecessary codes on the pages challenge the way your site behaves when clicked. If this happens, visitors are turned away just like turning away future revenues. Site Evaluator will tell you if there is a need to compress image sizes or weed out broken links.
Social Media Optimization: There are more than a couple of ways to improve your online presence and many have depended on social media to optimize their websites as well. But not all business owners know how they rate when it comes to this category. So, if you fail in this department, we would be the first ones to know. We will see to it that all social networking sites would partake of your content by means of integrating into your site all social networking buttons and see to it that there are no broken links.’
Site Availability: An ideal site responds to users at any time and that means continuous flow of business. Although no website can promise to cater to its users 24/7, Site Evaluator says being available for a little less than 100% is fair enough. We measure a site’s availability by means of the entire of number of days in a year it is on and by the web hosting company it is associated with. This guarantees good availability score for your online business.
Website Security: Security is imperative for a website so as to protect its users and to cultivate trust and loyalty. It also reinforces website rankings because if more users see that their information details are safe from hackers, more users will feel secure to share their information in your website forms. This is paramount if you are an eCommerce site and requires users to fill in online payment forms. Greater customer trust means happy customers. Happy customers would likely mean repeat orders from you and/or refer you to their friends and families.
Site Support: A website that has full customer support creates a more loyal audience. Customers expect their issues or even the simplest questions are addressed fast and easy. Several websites lack contact forms, chat support pop-ins or forums that can provide the right solutions anytime of the day. Site evaluator measures your site by means of feedback or communication between you and your customers.
Marketing Metric: As majority of websites that exist today function as marketing tools, there is a need to maximize effectiveness through the use of various industries’ best practices like creating active blogs and integration of social media among others. Site Evaluator assesses your marketing metrics via lead generation, mobile, SEO, blogging, and Social media scores. If you don’t have forums, blogs or RSS feeds, and most especially, an integrated social media, then, expect to get a low score on this category.
Search Engine Optimization: Websites that have good search engine rankings get the most number of viewers and customers alike. Without effective keywords, descriptions or meta-tags, you can never compete with others who have this capability. Site Evaluator helps you see where your site is at and makes you know the difference between an entirely optimized site and one that is haphazardly done.
Site Usability: To optimize usability, your site must have a search function to make it easy-to-use and convenient for your visitors. This makes them find the right kind of product that you are selling or the type of service they are looking for. If not, possible buyers will tend to abandon your site and transfer to another that can offer them ease. Always remember that online competition is stiff and a flick of a finger can change the course of your website’s financial status. Our company can suggest ideas that may cause your business topple others after learning where you have committed a blunder.
As nothing comes for free these days, you can get a good bargain even though you’d pay more in getting the services of experts. But while not all experts are excellent in this field, we can assure you that all benefits will be yours once you have tried our Site Evaluator. We know how much you need this tool and we know that by helping you implement it on your site, you would come close to becoming a successful online business entrepreneur in the long haul. And what else? It’s totally FREE!