Freelance designers are high in demand today. Their expertise is much coveted, especially by start-up companies and small business owners, as the perception is that they're more efficient and don't cost too much. Partnering with outsourced web development enables both parties to get the work done quickly within limited budgets and quick turn-around times.
Good development partners are not always easy to find. You will come across stories of failed web development projects because hired developers or designers were not able to fulfill their assignments in time for launch. When this happens, it's both a loss on the website owner (company or business) and on the development team.
If you are the one providing web design services to clients, you know it’s critical to meet expectations in order to keep them as clients.
Looking for a developer with these qualities will help you to fully enjoy the flexibility and increase your earning potential:
As a design professional, you know the art and science of customer service. Your development company should be the same.
(2) Looking at Function AND Form
Websites today have to be both functional website and nice looking. There's always a way to update and spruce the appearance of a website; while a messy and slow-loading site is more difficult to fix if left for later. If you're a designer who puts design first and form second, you may experience the consequences once a client complains.
It's best to focus on both form and function. Working with a development team can help you to do that.
(3) Familiar with the Client's Industry
A designer who succeeds with every project takes the time to understand the client's industry. This knowledge will help you to understand the elements required and should be included in the website's design. A well-versed development team knows what the industry needs in terms of appearance, function and features.
(4) Creative and With Good Imagination
Creativity is at the heart of a website designer's goals and success. This doesn't end in the appearance of a client's website, but in the proper execution of your client’s ideas. Sometimes, you’re put in a position to weigh how to implement your ideas against the functionality of the site. Good developers can suggest options to make the website more appealing and useful to all end-users.
(5) Values Site Usability
As a designer, understanding how to implement usability on every site is important. Jakob Nielsen's design principles help designers avoid common design errors; thus, helping you and your clients save money and headaches in the long run. Your web development team uses these resources also.
(6) Has Good Communication Skills
Maintaining a good relationship with your clients is key and depends on your ability to communicate effectively with your client. Many development companies use tools to help you to expedite that communication. It’s worth seeking a development partner that employs the use of these tools.
(7) Includes Clients in the Design/Development Process
It’s important to take the time to communicate project details to the client, to ensure the project takes the correct direction. The planning phase in any project is the most important, and it’s important to work with a development team that takes time to understand the project. A good development team understands challenging requests and works with you and your client throughout the development process.
(8) Sticks with Deadlines
Meeting deadlines builds trust. It also gives your client a sense that the money they've spent has been worth the effort. Having a good track record of meeting deadlines is critical to your success. It’s important to have a development team that shares this vision.
(9) Knows and Has Access to Latest Design Techniques
This one is obvious. Looking for a development team that has the most up to date knowledge in technology trends keeps you ahead of your competitors.
(10) Efficient and Trustworthy
Being efficient is not just being deadline-driven. It also means that you and your development team share the ability to get the work done in the most cost efficient way for your client. Having this perspective increases your level of trustworthiness, and will increase your business. It’s important that your development team share the same perspective.
Your profitability as a designer depends on many things, starting with client expectations. A good development team will share your vision and your passion for all of your projects.