By Steve Hoag

web site design, website design

Lots of people have websites. Not enough have engaging ones. That’s a fact of the Internet. Everyone’s objective should be to make their website as engaging as possible. If it isn’t, why are they still putting money and time into their Internet presence? Engaging websites are for companies (like yours) that are serious about how their impact online. So how do you go about doing that? Read on my friend, read on.

1.  Unique voice – It doesn’t matter if you sell bolts or Ferraris, every company needs to have a unique voice that mirrors their brand. If you don’t have a unique voice then you will not stick out in people’s minds, and will blend into the white noise.

2.  Make sure your content can be skimmed through – This basically boils down to not adding a lot of filler. You want to make your point, and then move on to the next one. Keep things concise. Also, make use of headers that allow viewers to easily jump from place to place easily, and still be able to retain the main points you are trying to communicate.

3.  Emphasize benefits over features – Customers care more about what a product can do for them, rather than being fed a feature list. For instance, telling your average Joe that your TV has a 1080p resolution, and Dolby surround makes you sound like a used car salesman. A better option is to tell them:  Our TV will create the most visceral cinematic experience you have ever experienced by seamlessly combining its stunning 1080p picture with immersive Dolby Surround Sound.  See the difference?

4.  Continually update your site – This is an absolute must. Your website needs to updated continually to stay relevant. Business is constantly evolving, and the Internet moves even faster. New trends and technologies are common occurrences that you need to take advantage of. Staying ahead of the curve is the name of the game.

5. Call to actions - These need to be all over the place. You want to make the purchasing process as simple and quick as possible. People are much more likely to buy if you repeatedly present them with that option.

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Thursday, July 18, 2013 4:44:00 PM Categories: B2B enterprise web design website