By Steve Hoag

things SMBs should doing on social media

Everyone is using social media these days. Even my grandparents are figuring out how to use Facebook and Twitter. Thanks to its incredible rise in popularity, social media has quickly become an important marketing tool. There are a bunch of articles online that will give you great tips on how to use social media, but there aren’t as many that detail what you shouldn’t do. If you avoid the following pitfalls, your business will be in better shape than most.

Don’t spam followers

No one likes spam. This is especially true on social media, where people opt in to see news from your company. They aren’t being forced to see your posts, so don’t make un-following your profile an appealing option. Avoid multiple posts in short periods of time. Try to space them out on networks. Hourly tweets are fine, but aim for only a few posts a week on LinkedIn and Facebook.

Don’t only promote your own products

Everyone has that one friend who only talks about themselves. This routine gets really old, really fast. Pretty soon you find yourself avoiding that person whenever possible. The same thing goes for consumers when they see a company only promoting themselves. Everyone likes sales deals, but they don’t want to be bombarded by them 24/7. Mix it up! Include some links to interesting industry articles, infographics, or videos from other websites.

Don’t forget to use relevant hashtags

Hashtags are a great way to create more exposure on networks like Twitter. They are essentially an easy way of searching and organizing information for users. For instance, if you would like to see everything that is being said about website design, you could just search for #websitedesign on Twitter. That being said, remember to use only relevant hashtags whenever possible. If you are a website design business common hashtags might include #webdesign, #websitedesign etc. #Don’t #use #hashtags #for #every #word #like #some #teenagers #do. That’s just #annoying.

Don’t post at irregular hours

Find out when your target segment is most active online. If they are using social media from 9 am – 5 pm then post during that time. Don’t post at 8 pm. This will help to maximize your exposure, and increase your chances of finding a lead.

Don’t ignore mentions, comments, RTs

Acknowledge your customers if they interact with you via social media! Say thank you for re-tweets or shares on different networks. Be sure to respond to any questions or comments you receive. Timely responses makes users feel valued, and improve your overall brand equity.

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Tuesday, November 26, 2013 6:40:00 PM Categories: B2B B2C enterprise SMB social media social media marketing