You never get a second chance to make a really great first impression on your customers. 

And, your home page is the key to making that great first impression – at least online. Your home page should really set you apart.

Think of it like the virtual front door of your home … almost like your face to the world.  If someone doesn’t like what they see, all they have to do is hit the back button. And that’s the last thing that you want to happen. 

So, I scoured the internet and came up with some things to keep in mind when designing your site.

Visuals:

essential keys in designing a website

  • Whether large or small, use beautiful images with a slick layout. 
  • Place featured items boldly and neatly in an easy-to-see position and where you’ll see the greatest amount of web traffic.
  • The most attractive homepages feature their products and services in a well-organized, clean and clutter free format.
  • Sometimes a home page can feel like a story book or tells a story

Content:

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  • Make sure that your site design communicates immediately what the site is selling.
  • Consider adding updatable information on the home page to keep visitors coming back.
  • Consider adding content such as featured items, attractive slides, and price tags, articles, images and other content in an interactive format.
  • Grids and columns can help to guide the eye.
  • Have a unique brand look and feel that sets you apart from your competition.
  • Consider a large banner to convey the message and segmented sections to break up the content.

  • Consider a design that’s clean with easy to locate menu items.
  • Use categories neatly placed for easy navigation.
  • Neatly placed social icons make it easy to share.
  • Using a “Latest Posts” tab gives viewers more content to consume.
  • Consider a video embedded into the main visual area of the home page
  • Using a “sign in with Facebook” button

Technology Advancements
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Use updated technology to create a greater immersive user experience, such as

  • Continuous scrolling tiles
  • Interactive menus
  • Uses parallax scrolling

Check sites such as www.costa.co.uk, JayZ’s Life and Times and the Seattle Space Needle and Discover Tennessee for scrolling and interactive menu samples.

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There are so many amazing examples of great web design, and finding a style that suits your brand may appear challenging.  Your goal is to create a great looking home page that provides site visitors with a user friendly experience.  Take the time to learn about your customers, create a site that they will love and you should have a great experience!

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Posted by Monday, February 9, 2015 10:40:00 AM Categories: B2B B2C SMB web design web trends website