By Steve Hoag

There are a ton of great websites out there. There are also some really bad ones. When designing your company website you should take notes from both poles. Learning what NOT to do is just as important as finding out what to do in web design. Read on for techniques you should avoid:

Not enough contrast

You have a serious problem if users can’t read the text on your website because it is barely discernable from the background color. Few things are worse for user experience than not having enough contrast between content and background colors. Never pick a light grey font if your background is white. Similarly, don’t use neon colors for text. Unless burning the retinas of your visitors is your primary objective.

Employing design elements that impede the sale

Another classic mistake is making the sales process more complicated than it needs to be. Don’t impede the sales process with endless registration forms. You need to make it as simple as possible. Also, be sure to include instructions where applicable. Don’t keep your users guessing as to what they need to do next. That will just frustrate and drive them away.

Not using dynamic content

Content is king. You also want your content to be like heroin. In other words, something that brings users back again and again. The easiest way to do this is by using dynamic content like videos, showcases, infographics, and consistently updated blogs. Don’t let your content go stale or your traffic will too. Employing dynamic content is one of the best ways to build a solid base of organic traffic.

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Friday, December 13, 2013 7:40:00 PM Categories: B2B B2C enterprise SMB web design website