2013 has been a great year for web design. New trends have emerged, and designers have created some truly innovative websites. If 2013 was any indication of the future, 2014 will be an even bigger year for web design. Keep your eyes peeled for these trends:
Huge hero areas
A hero area is the intro section at the top of a website. More often than not it contains a bit of text with a large image in the background. Many websites used to use sliders to showcase their website, but this is quickly changing. More and more websites are using these large hero areas to create a great, simple introduction to their business.
Less text more video
Video is becoming more and more popular on websites as computer power, bandwidth, and availability of video editing software increase. Embedding video can make any website dynamic, heighten click throughs, and increase visit times. It’s also great for educating users as an audiovisual substitute to reading paragraphs of copy. Many mainstream sites like YouTube also offer free tools to analyze views which helps make video a valuable marketing tool!
Responsive design was optional for a lot of businesses in 2013. This next year is when it becomes a mandatory feature. The variety of devices used to access the Internet has grown significantly, which means that businesses will need to cater to them. Invest in a responsive design or you will get left behind! Websites will also take a more mobile friendly approach to the way they present information. Attention spans are getting shorter, and important information will be displayed in a short and sweet manner like on social media sites. Online information will be more easily digestible than ever before.