By Steve Hoag

web design trends to watch in 2014

2013 has been a great year for web design. New trends have emerged, and designers have created some truly innovative websites. If 2013 was any indication of the future, 2014 will be an even bigger year for web design. Keep your eyes peeled for these trends:

Huge hero areas

A hero area is the intro section at the top of a website. More often than not it contains a bit of text with a large image in the background. Many websites used to use sliders to showcase their website, but this is quickly changing. More and more websites are using these large hero areas to create a great, simple introduction to their business.

Less text more video

Video is becoming more and more popular on websites as computer power, bandwidth, and availability of video editing software increase. Embedding video can make any website dynamic, heighten click throughs, and increase visit times. It’s also great for educating users as an audiovisual substitute to reading paragraphs of copy. Many mainstream sites like YouTube also offer free tools to analyze views which helps make video a valuable marketing tool!

Mobile everything

Responsive design was optional for a lot of businesses in 2013. This next year is when it becomes a mandatory feature. The variety of devices used to access the Internet has grown significantly, which means that businesses will need to cater to them. Invest in a responsive design or you will get left behind! Websites will also take a more mobile friendly approach to the way they present information. Attention spans are getting shorter, and important information will be displayed in a short and sweet manner like on social media sites. Online information will be more easily digestible than ever before.

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Monday, December 30, 2013 6:15:00 PM Categories: B2B B2C enterprise SMB web design web development web trends website