What is Online Marketing?
With about two billion websites on the Internet and competition for top listings, attracting customers to your site can be challenging. Establishing an online identity has become an essential part of small-medium businesses’ marketing strategy
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in search results list, the more visitors it will receive from the search engine's users. SEO targets different kinds of search, including searching for images, videos, news and more.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
To ensure your site ranks as high as possible, and thereby ensuring search prominence, Fast Track offers a variety of service levels:
a. Website Management Subscription Services
Our monthly website management subscription service offers SEO support as part of the Professional and Enterprise packages. With this package, access Fast Track's support team via email, voice or chat with questions on SEO, social media marketing, site management and more. This, combined with the other services used, is limited to the total number of hours available for use indicated at the bottom of the chart.
Prices start at $th/month.
b. Comprehensive SEO Analysis
Need a comprehensive SEO analysis to make sure your site is competing effectively in the online marketplace? Select this and you'll receive an initial comprehensive analysis one month following the launch of our new site. $199.
c. SEO Subscription Services
Fast Track offers specific SEO subscription services, including:
Fast Track reviews your site’s existing content, performance, and usability. In this process, our SEO experts will analyze the content, identify areas which could be improved in order to raise traffic, make recommendations to content and/or code changes, as well as other issues that may affect the site’s performance.
Keyword Research & Analysis
This service includes research on your competitor’s on-page and offpage keyword research to determine how well your site is performing. We also identify key competitive search phrases to assist in building your niche. This research helps to develop key phrases preference and reach your audience.
Search engines continually produce relevant results to their users. By employing specific guidelines, they crawl to their huge databases of sites to identify the web pages that are most relevant to the searcher’s key phrases. In content optimization, we check your site’s content and enhance keyword density. Since a sitemap is a roadmap of your site, we ensure that the sitemap is search engine friendly. Finally, as search engine spiders prefer W3C standard guidelines, HTML coding validation and correction are taken into account.
Increasing quality inbound links to your site helps it appear more important and relevant to the search engines, resulting in a higher PageRank (PR) and higher keyword positions. As search engine gives this a high relevance in their ranking algorithm, our team can help increase the link popularity of your website through content creation, article submission, directory submission, local listings (if preferred) and cross-linking.
As search engines update their ranking algorithms from time to time, it is recommended that a measurable amount of SEO effort will still need to be done to maintain the momentum and your site’s ranking and performance.
To maximize your SEO success, it is essential that there is continuous efforts to keep the website fresh and at the top of the search results.